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Founder Interviews

Ahmad Rabiu

Founder

Homely

All in one home & garden platform

🇺🇸 Atlanta, GA

📅 Founded in 2019

🏆 1 Founder

💵 N/A

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Intro

Who are you and what business did you start?

I’m Ahmad Rabiu, founder & CEO at Homely. Homely is a platform that allows you to shop curated brands & home essentials, all in one place. Our mission is to give customers like you a better, tailored shopping experience that fits seamlessly into your daily life. An experience featuring a curated assortment of new and leading brands, because all in one place is better than all over the city.

By doing away with the overhead costs of brick and mortar stores, Homely provides a streamlined retail experience.

Product

Tell us about the process of creating your product.

I’ve had multiple startups before Homely and used that combined knowledge and experience to start Homely. We work with many brands and manufactures In the U.S and Canada to create a great selection of products for customers to shop from.

Marketing Strategy

Marketing Technology Stack

Our favorite apps are Tidio, PushOwl, Mailchimp & Klarna.

How do you acquire customers?

I come from a background of graphic design and digital marketing so I personally designed the website and handle most of our marketing. For our traffic sources, we put a lot of focus towards PPC, SEO and Content marketing through our blog and Apple News Channel.

Our blogs are created to inspire and guide our customers to create spaces they love. We do everything from Interviews with interior designers to D.I.Y’s and How To’s.

Do you do any advertising?

We manage all our campaigns in house and focus primarily on digital. Our favorite advertising platforms are Google and Facebook but we’re always experimenting with other platforms. My advice when it comes to advertising is, Be customer centric and get to know your customer very well.

Walk us through your social media strategy.

You can follow Homely on Instagram, Facebook, Twitter & Pinterest. On our Instagram, Facebook & Pinterest you can find inspirational lifestyle photos, Interior design quotes along with other things to engage with our customers. On our twitter you can find company updates and tweet us any questions you may have. My advice for social media is to focus on customer engagement.

Tell us about your email marketing strategy.

We also handle our email marketing in house. We send promotions, announcements, blogs and offers to our customers, We also have some automated emails like abandoned cart reminders.

What are you marketing plans for next year?

Our plans for 2020 are to double down on things that are currently working. We also plan on getting into new things like influencer and affiliate marketing.

Final Thoughts

Do you have any general advice for other entrepreneurs?

My advice for other entrepreneurs is, Create a product that solves a problem for the customer, create a great experience and focus on distribution.

How are things today and what are your plans for the future?

Homely is doing great and we’re growing every day. We’re currently just focusing on our online platform but you can also expect to see physical locations in the future.

Where can we learn more?

You can learn more about Homely on our website or message me on twitter @_AhmadRabiu

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