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The story behind the World’s First 4k 1080P VR 3D Live Streaming Camera

Kickstarter Story

9

Kickstarter Story

The story behind the World’s First 4k 1080P VR 3D Live Streaming Camera

9
Zack Zhang

Zack Zhang

Founder

SHENZHEN VIEWPT-INNOVATIONS TECHNOLOGY CO., LTD.

We develop and produce VR cameras that are suitable for ordinary consumers, convenient to shoot, and cost-effective.

🇨🇳 Based in SHENZHEN/CHINA

📅 Founded 2017

🏆 5 Founders

💵 Monthly Revenue = NA

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Who are you and what business did you start?

My name is Zack Zhang. My business partners are Yifeng Wei, Ben Tong, Mengjia Tao and Huaiyu He. We develop and produce VR cameras that are suitable for ordinary consumers, convenient to shoot, and cost-effective.

Our company name in Chinese means “Viewpoint Innovation”. The word “Viewpoint” has been thinking for a long time, which is very suitable for our company’s artistic conception. Because we all look at the world from a certain perspective, and we hope to see the world from some different perspectives. And “Innovation” represents the spirit of our company, hoping to bring innovative products and experience to everyone. When registering the company, I found that the “Viewpoint” has been registered, so it becomes the “Viewpt”.

During working hours, I usually watch some technology websites in the morning, such as Hacker News, tiger sniff, 36kr, to see some industry dynamics. And then I usually solve technical problems with my colleagues in the afternoon, and discuss some business problems in the evening. Before going to bed, I will go to some video websites and watch the latest open box videos and American TV plays.

We not only have consumer class VR cameras, but also are developing 8K+ professional camera products. Let people record their real scenes with VR / 3D video in a very convenient way, and share them quickly, no matter for recording or broadcasting. 

Now we are funding in KickStarter is our 4K VR camera – Viewpt VR180 Nano.

Our VR cameras have the following features that our competitors don’t have:

  • It can be used in multiple scenarios: Stand-alone, connect to mobile phone and PC.
  • It can connect to mobile phone and PC. It supports not only recording but also live broadcasting, and up to 4K quality.
  • Easy to use and carry. Take it and shoot when you want to.
  • The price is only 1/3 of competitors.

Walk us through the process of creating your product.

Before I started my business, I was in charge of R&D in a hardware company in Shenzhen, mainly responsible for live broadcast and VR video splicing.

Earlier, I served Huawei for 13 years, mainly responsible for leading the team to develop platform software just like big data and cloud computing related products.

After full market research, we decided to develop a VR180 camera that can be used by ordinary people. We got help from a  famous design company (they had won many RedHot and IF Awards), thank them! Now, we are in Shenzhen to integrate the supply chain, high-quality production and assembly.

What apps and tools are most important to your business?

We mainly use some daily development tools, such as:

Visual Studio: for embedded software development

Android Studio: software development for Android App

Xcode: software development for IOS app

Altium Designer: for hardware design

What have been your greatest sources of inspiration?

Video now accounts for more than 70% of the Internet traffic, but most of them are 2D video. People need better technology and equipment to show their life ideas;

Now and in the future, high-resolution VR 3D video will bring people more real experience, especially when 5g is coming.

For this reason, I think it is necessary to have a VR camera with high cost performance, which is convenient for people to record their life and creativity with VR 3D video, just like 3D movie, which brings dynamic experience to others.

What’s been the biggest business challenge you’ve overcome?

We are a new company and brand, we have not established contact with consumers before, so we are not sure whether our products can be loved by users. Therefore, we have established relevant social accounts and hope to listen to users' opinions in many ways. This is also an attempt to establish a deep relationship with users.

In addition, the supply chain is also a big challenge for us in the early stage, because the supply chain prefers to cooperate with large companies. In the early days, the related technical support was very poor. However, through unremitting efforts and accumulation, these problems have been solved.

From these challenges, my biggest feeling is that it is not easy to create a brand and product, so I cherish this opportunity even more.

Do you have any advice for other entrepreneurs?

My experience is to live in the moment, do my best to provide people with the products and services they need, and realize my dream of starting a business.

How are things today and what are your plans for the future?

We are developing 8K+ professional VR camera and cooperating with naked eye 3D algorithm company to develop 3D camera.

Where can we learn more?

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