The Story of Adam Robinson and GetEmails, the worldās first Email-Based Retargeting Software
The Story of Adam Robinson and GetEmails, the worldās first Email-Based Retargeting Software
SaaS + ProductHunt
Adam Robinson
Co-Founder
GetEmails
Weāve created the worldās first Email-Based Retargeting Software that allows marketers to retarget their anonymous website traffic via their email inbox. Boom!Ā
šŗšø Ā Austin, Texas
š Ā 2019
š 3 Founders
šµ Brand new company, already have several large Enterprise customers.
The story of GetEmails, the worldās first Email-Based Retargeting Software that allows you to retarget anonymous website traffic via their inbox.
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Intro
Who are you and tell us about GetEmails
Iām Adam, Iāve been creating new Email Marketing technologies for nearly 10 years. This is my 3rd project, with the first already doing millions in ARR.Ā Iām a unique startup founder because Iām not in SF, I donāt do many of the normal publicity things a startup founder does, shoot, I just created my AngelList profile this week, for GetEmails. Iām pretty lowkey, which I think the truly most successful people all are. Iām also unique because all of my companies have been bootstrapped to millions in ARR. Weāve never had to take on VC investment which has kept our decision-making process very pure and simple.
Unlike my other projects, GetEmails is unique because weāre creating a new category, Email-Based Retargeting and weāre confident that it will become a new standard for Marketers. GetEmails unique technology basically identifies up to 35% of your anonymous traffic from already opted-in third-party lists, then sends you their names, emails, home addresses and more so you can follow up and drive more revenue. It’s 100% CAN-SPAM compliant and bounce-free, and fully legal.
What this means for Marketers is that instead of having to retarget someone with expensive PPC ads, you can now get their email and passively convert them over time, for free. Itās a total gamechanger. Because of that weāre going fullsteam with the launch, weāve even hired a rockstar growth hacker from SF (AndrewStartups, google him) as our Head of Growth. The team is about 5 people so far, most of us all founders and weāre really excited about it.
Weāre a remote company so weāve got team members from Argentina to Morocco and a typical day is all working autonomously to crush our goals for the week, and then we meet weekly to go over what we need to get done, and then we go off and do it. Iām here in Austin, and I look forward to having more of the team here in the future but itās not necessary. All my companies have been remotely run and Iām really proud of that.
Product
Tell us about the process of creating GetEmails.
Like I said this is our third project and Robly, our first endeavor is still going strong after 7 years so weāre pretty confident about building new products, but with GetEmails we really wanted to go big on this. We think this is a complete gamechanger for savvy marketers so we have an insanely sexy dashboardĀ and overall design thatās totally topshelf. We started by creating a tool that would actually get you the legal info from your visitors, then we built a seamless way for you to get it, effortlessly. Weāre really happy with it.
Basically a GetEmails user just needs to drop a piece of code on their site, 30 seconds of work and then boom youāre going to get the info on up to 35% of your visitors, so you can follow up with them. The coolest thing is, you can put it on specific pages only if you want, so imagine you just want to get emails from people who visit your checkout pages, we never charge you for people whoĀ are already in your database…so if they purchase, youāre in the clear, but if they bounce, youāve now got a chance to win them back that you never had.
Marketing Strategy
How did you launch the business?
Weāre actually launching thisĀ week. Weāve been in Beta for a few months and weāve already got some multimillion dollar brands successfully using the tool like www.spartan.com and they love it. We built everything in house and we try toĀ do Marketing the same way, we were lucky to get Andrew on board to handle the Marketing, after I showed him the tool on hisĀ own website, he was blown away. He has an online course thatās $1000 and he got the email address of a woman that was on his checkout page. He was able to email her and start a direct conversation with her. Because of that, he joined the team. His Marketing plan is very comprehensive, includingĀ PR, Content Marketing, Paid Advertising, Social Media and more. Weāre definitely confident in the launch that weāre going to get seen.
What are some of the most effective ways that you attract your customers and keep them engaged with your business?
For this business weāreĀ actually going to ādogfoodā the product right in peopleās faces which weāre really excited about. If youāre not familiar, the startup term āDog Foodingā relates to the idea of eating your own dog food if youāre a dog food company…or basically using your own product. So with GetEmails we have all of these Marketing campaigns running and if you go to the website, and bounce,Ā youāre likely to get an email from us explaining how the tool works and offering you a free trial. Imagine that? Proving the product works right there. So stoked for this, because no oneās ever been able to do this before.
Which Apps/ Tools/ Platforms are most important to your business?
Final Thoughts
Where can we learn more about GetEmails?
Please sign up for a free trial of GetEmails and get your first 25 contacts of your site visitors on us at www.getemails.com
You can also follow us at @usegetemails on your favorite social media.