The Crowdfunding Marketing Strategy of BoostYourCampaign

The Crowdfunding Marketing Strategy of BoostYourCampaign

The Crowdfunding Marketing Strategy of BoostYourCampaign

💵 Agency Story

Thomas Landers

Thomas Landers

Co-Founder

BoostYourCampaign

Digital Marketing Services & Growth Hacking for crowdfunding campaigns, as well as e-commerce.

🌎 Offices in New York, USA & London, UK + New office in Lisbon, Portugal starting Jan 2020.

📅  2010

🏆 2 Founders

💵 They’ve helped raised $320,000,000 for crowdfunding campaigns!

Intro

Who are you and tell us about BoostYourCampaign!

What makes BoostYourCampaign unique?

What types of services does BoostYourCampaign provide and which are the most in demand?

Who is your ideal client?

What crowdfunding campaign are you most proud of?

Pre-Launch Crowdfunding Marketing Strategy

How important is pre-launch marketing?

Do you offer any Pre-launch crowdfunding services?

Crowdfunding Advertising Strategy and Customer Acquisition

What kinds crowdfunding advertising campaigns do you run?

What ad platform is best for crowdfunding?

Do you work with any crowdfunding influencers?

What’s the most effective way of acquiring customers for your campaigns?

What do you do after a campaign ends? Do you offer any services beyond crowdfunding?

Crowdfunding Press Releases

Do you get your clients featured in any publications or blogs?

Do you use any sponsored emails or posts for crowdfunding?

Final Thoughts

Do you have any crowdfunding advice?

Is there any significant difference towards approaching marketing for Kickstarter vs Indiegogo?

How are things today and what are your plans for the future?

Where can we learn more about BoostYourCampaign?

Intro

Who are you and tell us about BoostYourCampaign!

I’m Thomas Landers, founder at BoostYourCampaign. Before starting BoostYourCampaign way back 2010, I was working with medium to large businesses on their brand and marketing strategy for one of the US biggest marketing agencies.

I started BoostYourCampaign to help people raise money for their new project or business, or help them test their idea on the market before they go all-in on mass production. At that time, we’d create our own landing pages and drive people to it, asking them to make a ‘donation’ or pledge. Crowdfunding as we know it now, was still in its early stages. The experience we have of driving people to a landing page without history (vs. Kickstarter or Indiegogo) still pays off today.

What makes BoostYourCampaign unique?

We actually care about the campaigns we work with. Instead of trying to sell as many services as possible, we focus on delivering the best possible result for each of our clients.

Our years of extensive experience and teamwork enables us to provide excellent services that help drive more traffic and pledges to our clients’ campaigns. 

We offer full-service marketing solutions for crowdfunding campaigns. Our commission-based ad campaigns are made with a personal approach yet have an international reach thanks to our US and EU teams. This approach results in a high success rate in all possible niches.

Instead of charging for ads upfront and hiding the campaign results from you, we opt to run ads directly from your Facebook page or offer percentage-based approach where we pay for your ads upfront and take a small cut at the end of the campaign.

More importantly, we already have plenty of success stories and many customers have given us great reviews such as these.

What types of services does BoostYourCampaign provide and which are the most in demand?

We cover all aspects of crowdfunding marketing such as:

Landing Page Design

Press Releases

Email Newsletters

Return Backer Database

Influencer Marketing

Paid Ads

Kickstarter/Indiegogo Page Design

And More

As for e-commerce, our main expertise lies in growth hacking and conversion optimization. We mainly cater to small- and medium-sized businesses. In addition, our Lisbon office will soon offer chatbot, referral campaign, and native app services.

We also provide e-commerce services for crowdfunding campaigns we’ve previously worked with should they choose to go that route.

Who is your ideal client?

We welcome everyone who has a good idea, is looking to raise funds on crowdfunding or equity platforms, or is running a business and looking to increase their online revenue.

What crowdfunding campaign are you most proud of?

While it’s easy to pick out the campaign with the biggest amount raised, every single campaign is a new opportunity for us to find new audiences and build high-converting campaigns. From $5000 to $3,000,000 campaigns, we truly enjoy working on all of them.

Pre-Launch Crowdfunding Marketing Strategy

How important is pre-launch marketing for crowdfunding?

While it’s possible to get a campaign funded without running a pre-launch campaign, it will always come at a cost. Pre-launch marketing is crucial to any crowdfunding campaign that is aiming to raise more than $20,000.

Do you offer any Pre-launch crowdfunding services?

We do. In fact, a big part of our work usually takes place in the pre-launch page of the campaign. 

We create landing pages, run ads, and build an email list. Afterward, we nurture people who signed up for the list using personalized emails. Press release outreach and referral campaigns are also included in our pre-marketing strategy.

Crowdfunding Advertising and customer acquistion

What kinds crowdfunding advertising campaigns do you run?

We run Facebook ads, Instagram ads, and Google Adwords. We also take things a step further by including full growth hacking strategies such as audience scrapes, finding and matching audiences, chatbots, and funnels.

What ad platform is best for crowdfunding?

Facebook/Instagram ads are suited for campaigns that are under 150-200% of their goal. Google Adwords can be used as an additional tool after that. 

However, there are some exceptions to this. For example, campaigns wherein products will be delivered already during the campaign such as on Indiegogo or InDemand platforms.

Do you work with any crowdfunding influencers?

We help them with influencer marketing. This strategy has continuously grown over the last few years. However, only a few crowdfunding marketing agencies actually offer this as a service.

Sure, it’s time consuming and requires a very personalized approach to make it work. But it does pay off—even more so than traditional PR or Facebook ad campaigns. 

People trust a recommendation more than a commercial post.

What’s the most effective way of acquiring customers for your campaigns?

Influencer outreach, press releases, and Facebook ads. We have a massive return backer database as well as pixel audience gathered from e-commerce and crowdfunding campaigns we have been working with. These resources allow us to run highly converting newsletters and targeted ad campaigns.

What do you do after a crowdfunding campaign ends? Do you offer any services beyond crowdfunding?

Challenges don’t stop when the crowdfunding campaign is over. In fact, the business has just begun. At this point, we provide various solutions such as go-to-market strategies and conversion optimization. 

We manage an ad budget of over $15,000,000 per year for both our crowdfunding as well as our e-commerce customers.

Crowdfunding Press Releases

Do you get your clients featured in any publications or blogs?

Since press release writing and individual outreach are a part of all our packages, our customers have been featured in all major outlets, as well as niche-specific blogs and magazines.

Do you use any sponsored emails or posts for crowdfunding?

Yes, we use sponsored posts and articles. But these are always targeted and niche-specific. 

As for emails, we avoid buying email lists. Fortunately, we have built out a massive email list ourselves since we started back in 2010. At the same time, we use the latest growth hacking strategies to scrape, match, and build out new email lists for the campaigns we work with.

Final Thoughts

Do you have any crowdfunding advice?

Work on your pre-launch campaign. 

Too many people expect visibility and pledges coming in from the platform, be it Kickstarter or Indiegogo. With hundreds of campaigns launching every day, the actual visibility in the first days will be very, very low. That’s why it’s crucial to never skip the pre-launch. 

Without proper planning and marketing, your Kickstarter or Indiegogo campaign is likely to fail. While it’s understandable that you are excited, take the time to build out an email list and contact press release publishers as well as influencers before you go live so they can plan in the publication from their side as well.

Is there any significant difference towards approaching marketing for Kickstarter vs Indiegogo?

The actual approach is the same. Although, there are some small nuances mainly in terms of the audience that traditionally pledge on the platforms.

How are things going today with BoostYourCampaign and what are your plans for the future?

While most of our revenue comes from crowdfunding and e-commerce projects, we also have several lifestyle and fashion brands as our repeat customers. Moreover, an increasing number of gadget and tech startups are working with us for their marketing strategies.

Because of our success with ad campaigns, we are looking to add five new members to our paid ads team.

In terms of the number of projects and reach, we are one of the top 5 agencies in the US and number 1 in Europe. All of our team members have extensive experience running not only crowdfunding campaigns, but also with established (and leading) brands and startups.

We recently opened our studio, allowing us to produce crowdfunding videos and quality product photos in-house. Our company is also in the process of opening offices in Lisbon and Portugal. By Q2 of 2020, we are aiming to open up a branch in Singapore.

Where can we learn more about BoostYourCampaign?

Need help choosing the best kickstarter marketing services for your campaign?

Take our Crowdfunding Marketing Services Matchmaker survey and we’ll help you explore the best PRs, Email newsletters, Agencies, Social Media experts and consultants to help you reach your campaign goals! Get started here!

The Story of Element Pure and tips from their Kickstarter campaigns

The Story of Element Pure and tips from their Kickstarter campaigns

The Story of Element Pure and tips from their Kickstarter campaigns

👏 Crowdfunding

Michael, Jennifer and Kevin

Co-Founders

Element Pure

Sustainable clothing using ultrasoft technical fabrics for work, workouts, and lounging at home.

🇨🇦 Toronto, Canada

📅  Founded 2015

🏆 3 Founders

How Michael, Jennifer and Kevin founded Element Pure, a sustainable clothing brand, and Kickstarter campaign promotion tips from 3 successful campaigns!

Affiliates 📣 Klaviyo helps growth-focused brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. Smart marketing drives more sales. Get started in minutes!

Intro

Who are you and what business did you start?

Product

Tell us about the process of creating your products.

Kickstarter campaign promotion

Walk us through your customer acquistion.

Did you do any advertising or hire a Kickstarter Agency?

Walk us through your social media strategy.

What are you marketing plans for 2020?

Final Thoughts

Do you have any advice for other entrepreneurs?

How are things today and what are your plans for the future?

Where can we learn more?

Intro

Who are you and what business did you start?

Element Pure is a clothing brand dedicated to creating high performance clothing that aims to be as comfortable and as earth friendly as possible. 

We got our start when founder Michael slept over at a friend’s house. Mike, who normally wakes up in a sweat, woke up completely dry from a night of amazing sleep. His mind blown, he asked about the sheets, and the friend told him they were made from Tencel.

Looking it up, he discovered Tencel is a nanotech fiber that blows traditional fabrics out of the water in terms of functionality, and is quite literally the most sustainable fabric there is right now. It’s also extremely soft, moisture wicking, color fast, and odor-resistant. Together with a couple of old school friends, a myriad of possibilities were dreamed up then and there.

In 2015, the use of Tencel was quite rare. We wanted to help this renewable fabric grow in popularity against more resource intensive fabrics like cotton and polyester. It’s also just plainly, better.

Our current products include baselayers, loungewear, underwear, and now custom dress shirts. We are also exploring new fabrics, products, and manufacturing processes that fit in our ethos of extreme sustainable comfort.

Product

Tell us about the process of creating your products.

We were just a group of three school friends who had no experience in the garment industry. Two of us had graphic design backgrounds, and the third in finance. Armed with an awesome fabric, we decided to test out the market with thermal baselayers, which takes advantage of Tencel’s features while being relatively easy to design, or so we thought.

What came after was a series of sleepless nights, learning and prototyping with our manufacturer. We would even go to the mall and buy every other brand’s leggings and baselayers in all sizes to learn what worked and what didn’t, teach ourselves about weaves, stitching, construction, sizing algorithms, and learn where we can innovate to become the best product in the space.

We also got really lucky with our manufacturer in Qingdao, Mike’s familial hometown. We were introduced to them by the same family friend that told Mike about Tencel, and this initial foundation of trust led to a tight-knit working relationship, from the head boss to the seamsters. 

This helped us plenty, especially since our material composition requirements were unique at the time, we couldn’t use off the shelf fabrics. Conventional clothing retailers can buy cotton or polyester and dye it to spec, but we worked closely both on and off-site with our factory, going through a lot of trial and error with and many swatches before finally finding a construction and composition that’s tailor-made for our use.

Kickstarter campaign promotion

Marketing Before Kickstarter

Walk us through your customer acquistion.

The bulk of our customers to date are from the three Kickstarter campaigns we ran. It’s still just the three of us, so we haven’t really invested in marketing like most companies out there. One of us has a design background at an agency, so we were able to make our website on our own and do all of the photography, graphics, and video production with just the three of us. 

From the get-to of our first Kickstarter, we took our promises very seriously, and we’ve always fulfilled our campaigns on time. We’re fortunate to get a lot of organic referrals after our backers get their products, and enjoy a high rate of repeat purchases.

Kickstarter Advertising

Did you do any advertising or hire a Kickstarter Agency?

For our first two campaigns, we had a pre-launch email lead generation campaign, but we were beginners with crowdfunding specific marketing. Towards the second half of our first campaign, when we were already a couple times funded, we were approached by a lot of different crowdfunding agencies that tackled various functions. We ended up choosing one to work with and have worked with a crowdfunding agency for each campaign we’ve done since. Our partners include Funded Today, Backercamp, and most recently Hyperstarter.

Social Media Strategy

Walk us through your social media strategy.

We’ve seen other Kickstarters fizzle out even after raising a lot more money than us due to overspending on marketing, so we’re glad we were able to avoid that trap. But of course, we also know that to grow, we need to buckle down and really develop our marketing funnel. 

Thus far, we’ve primarily used organic Facebook, Instagram and Twitter. We dipped into Reddit years ago, but it seemed too high maintenance between the three of us, since it didn’t feel authentic unless you were constantly responding. Since we’re a clothing business, it makes sense for us to spend more of our time on Instagram. However, during our campaigns, Facebook was much more effective than anything else.

2020 Marketing Plans

What are you marketing plans for 2020?

Before we grow our spend on digital marketing, we’d like to take some me-time and refocus our own website first. We’re small and want to be smart with how we spend our money, and we have website capabilities in-house. So our first step will be to improve that experience, and effectively tell the story of what makes our products great.

From there, we’ll experiment further with Facebook and Instagram ads, micro-influencers, and maybe even something unorthodox like Reddit or even PornHub with our boxer brief product. We’re open to something we can MacGyver and sneak in a joke!

Final Thoughts

Do you have any advice for other entrepreneurs?

If you deal with physical products, we’d definitely recommend spending more time figuring out logistics and storage. Optimizing those are very important for both customer experience and cost management. Long term storage fees add up really fast, especially if your margins are not high. 

We quickly realized the importance of branding, as well as sound budget management. Even if you’re product is good, it won’t sell if you can’t tell it’s story well. Even though none of us had a garment background going into this, our shared backgrounds of graphic design and finance proved extremely useful in getting a retail company off the ground. We were able to make things happen without overreaching ourselves, and also able to become presentable with minimal spend.

How are things today and what are your plans for the future?

We’re currently in the process of revamping our business model and move towards a more made-to-measure and made-to-order system. It’ll further enhance our sustainability by reducing waste and unnecessary inventory. We also worked with our manufacturing partners to figure out how to get our product shipped directly, which is also hugely impactful in reducing the carbon footprint of our product, as well as reducing our storage fees. 

Just a few months ago, we integrated a 3D modelling and sizing technology into our mobile app with our sister company, MagicWeaver. This allows us to obtain accurate body measurements from two photos and provide our customers custom made, tailor fit clothing.

Where can we learn more?

We are located at elementpure.com and you can find us on social @elementpure

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