Crowdfunding advice from the ohsnap campaigns that raised over $600k

Crowdfunding advice from the ohsnap campaigns that raised over $600k

Crowdfunding advice from the ohsnap campaigns that raised over $600k

👏 Crowdfunding Campaign Success

A few weeks ago I interviewed Dale Backus, Founder of ohsnap, the phone grip that doesn’t suck. Ohsnap raised over $600k between Kickstarter and Indiegogo and you can read their interview and learn more about crowdfunding advice and Kickstarter campaign tips here!

In the Interview Dale discussed how he came up with the idea for ohsnap and gave some tips on pre-launch marketing, advertising for Kickstarter campaigns and some of the services he thought were most beneficial.

With regards to crowdfunding advice, he emphasizes how important it is to make sure you have a good product  and shares some lessons learned from his Kickstarter campaigns and the things he might do differently next time.

ohsnap-crowdfunding-advice
The ohsnap Kickstarter

Crowdfunding advice from Dale Backus, founder of ohsnap, who raised over $600k between Indiegogo and Kickstarter campaigns starting in September of 2019!

No matter what, if you believe you have an actual good product and you’ve done everything possible to communicate effectively, you must continue to fight everyday for that top spot in popularity, because that’s where the most conversions will ultimately come from. Paid media though is a great way to validate your product. If you can’t get conversions at a reasonable price, then chances are your product isn’t good, you’re not targeting the right people, or you’re not communicating that products benefits well.

So much focus gets put on campaign execution, how you’re running ads, who you’re partnered with, etc. But not enough focus gets put on the product idea itself. One rule of thumb I use is this, before you launch a campaign, if possible, give prototypes to friends and family to use. Don’t force it on them and don’t hand hold them. Come back a week or two later and take the product away from them. If they don’t come complaining to you that they want it back or want a new one, then chances are you have a mediocre product. 

This doesn’t necessarily mean your product will fail, as there are so many variables, but it’s a good place to start.

Also, one other thing to consider, is running a Kickstarter is a HUGE pain, and it’s public. So any successes or failures you have will be visible to everyone forever. Also, if I could do it again, i would have done 3 key things differently:

1 – I would have limited shipping availability to the US, Canada, Europe, Australia, Japan, etc. Would have avoided super obscure countries that are extremely expensive to ship to those countries represent a tiny percentage of sales but a much larger percentage of shipping costs.

2 – I would have run a 45 day campaign instead of 30. We closed KS at 460K after 30 days. We were consistently generating ~15k/day. So we left money on the table we may or may not be able to capture gong forward by running the shortest campaign possible.

3 – I would have been more conservative with shipping dates. Ohsnap will ship about a month later than we anticipated (which is fantastic on the Kickstarter scale), but the amount of backlash we received for this delay was way more than I would have figured. I think because I’m a long time backer of over 40 projects, I’m conditioned differently than the average person and I misjudged this.

If you enjoyed this, check out Dale’s full interview here – https://capitalist.io/ohsnap-crowdfunding-story/

If you need help choosing the best services to help market your kickstarter campaign, you can can fill out our quick survey here and I’ll reach out to directly to discuss further. 

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The Story of Yuan Design Studio and the TP² Kickstarter

The Story of Yuan Design Studio and the TP² Kickstarter

The Story of Yuan Design Studio and the TP² Kickstarter

👏 Crowdfunding

Ken Lam

Founder

Yuan Design Studio

product design studio

🇭🇰 Hong Kong

📅  2015

🏆1 Founder

💵 Hoping to raise a much as possible!

How Ken Lam founded Yuan Design Studio and launched a Kickstarter campaign for the TP², an aluminum pencil/pen combo with a ruler.

Affiliates 📣 Hyperstarter is a Crowdfunding Marketing Agency and analysis tool that helps you fix your campaign page, find backers & influencers in your niche! Try their free Kickstarter campaign page checker!

Intro

Who are you and tell us about Yuan Design Studio.

Product

Tell us about the process of creating TP².

What are your sources of inspiration for Yuan Design Studio?

Kickstarter

Do you have any advice for other entrepreneurs about Kickstarter?

What apps and tools are most important to your business?

Final Thoughts

How are things today and what are your plans for the future of the TP²?

Where can we learn more about Yuan Design Studio and the TP²?

Intro

Who are you and tell us about Yuan Design Studio!

Hi, I’m Ken, a Hong Kong designer, established Yuan Design Studio in 2015. Prior starting my own brand, I was working as a designer in the interior design field for almost 5 years. In 2014, just like many youngsters, my friends and I opened a store in HK to sell and promote the HK designed products. During that time, I met so many talented designers and they shared their story of pursuing dream. Their passion inspired me to create my own brand, as I’m a person that always looking for unique, elegant and functional products.

As a designer, I notice that many tools we are using are not fit for what we need. That’s why I recreate the tools that a designer will frequently use, by adding my favorite design elements – Geometry and Simplicity. Tools are created by people and we can always reform them, giving them a new definition.

Apart from developing my stationery line, I also set up a studio in HK to let everyone to experience how to use concrete or other materials to make Yuan’s product by their own hand. This a great channel to communicate with users, what they think of my product. Sometimes, it helps to improve my existing design.

Product

Tell us about the process of creating the TP².

Hong Kong a place that famous for its small size and expensive rent, it is impossible to find a factory here. So I have to try it in China. Since there is culture difference between HK and China, the prototype process is always long and frustrating.

When you gave them all the specifications and they can still deliver you a complete different thing. When they finally gave me the prototype that I happy with, it can still go wrong when it go to mass production, the production process is just like a never-ending loop. The luckiest thing is a human will learn through process, my manufacturer started to understand my standard and knew what I’m upholding.

Although there was 1-2 months delay in my first Kickstarter project, it was still worth for the high standard of quality. It was blessed that most of the backers understood my persistence. Another benefit of long production time was I have built trust with my manufacturer. It did a lot of help to my second Kickstarter project which is more challenging in technical side.

For the package design, I realized that it is waste of material if we throw it right away after received the product. This time, I will give the package of my new product a second life. Few details are waiting to be confirmed and I will announce it in the coming update in Kickstarter. Stay tuned if you are interested.

What are your sources of inspiration for Yuan Design Studio?

The basic element of my design is geometry and you can find the most beautiful geometric shapes and patterns in the nature. I like to observe the natural pattern in our every life day, this is what inspire most. If you ask me who influenced me most, I must say Tadao Ando, the Japanese architect, designing complex spatial circulation while maintaining the appearance of simplicity is his architectural style. Also, the modern architect, designer and engineers like Konstantin Grcic, Thomas Heatherwick and Nikola Tesla,  their aesthetic design always fascinated me.

Kickstarter

Do you have any advice for other entrepreneurs about Kickstarter?

I think I’m not in the position to give advice for other entrepreneurs. But I would like to tell others that life is short, we should do something that your future self would be proud of. Don’t let others tell you what you can’t do.

What apps or tools are most important to your business?

I would say email, Instagram, Facebook and WhatsApp. I guess these are similar tools that everyone use nowadays.

Final Thoughts

How are things today and what are your plans for the future of the TP²?

For now, I’m still finalizing the packing design of my second Kickstarter project -TP², T stands for Triangle while P² means Pen and Pencil. TP² is an aluminium pen that is compatible with ballpoint refill and mechanical pencil. Writers can switch the writing instrument from pen to pencil within steps. The cap is designed for TP² to stand, hold pen in another way, measure and draw lines. 

I believe the brand need times to build and earn reputation. I’m still developing my stationery line and hope you will see them all one day in your favorite stationery store.

Where can we learn more about Yuan Design Studio and the TP²?

Kickstarter –  http://kck.st/33JUwhR 

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