Kickbooster creates crowdfunding tools that help project creators raise more, and manage less.
🇨🇦 Winnipeg, Manitoba
📅 Started in 2016
💵 To date, over $17M has been raised directly through Kickbooster’s Referral Marketing tool.
We interviewed Shelby Olson, Marketing Strategist at Kickbooster.me, and discussed their platform, the types of affiliates and campaigns that do well and she shared some advice for first-time crowdfunding campaigns. Kickbooster.me works with Kickstarter, Shopify and Indiegogo campaigns.
Tell us about Kickbooster.
Kickbooster.me Affiliate Program
Please describe the types of affiliates in your network.
Which campaigns perform best in your network?
Please describe how shopify store owners can benefit fromKickbooster.me?
Do you have any tips for other entrepreneurs about crowdfunding?
How are things going today with Kickbooster.me and what are your plans for the future?
Where can we learn more about Kickbooster.me?
Kickbooster creates crowdfunding tools that help project creators raise more and manage less. Our original and leading crowdfunding resource is our referral marketing tool, which enables creators to easily design and run their own referral marketing program.
Referral marketing (sometimes called affiliate or influencer marketing) is a sales and marketing tactic where project creators encourage their backers, media partners, and influencers to refer their respective networks to the crowdfunding campaign in exchange for a reward when that referral leads to a pledge.
Creators can customize elements of their Kickbooster referral program like the commission rate and cookie duration period, in addition to designing a branded landing page that they can invite their affiliates to sign up through to generate their unique affiliate tracking link.
Kickbooster takes care of the administrative tasks associated with running a referral program such as issuing unique affiliate links, validating pledges, and paying out commissions to affiliates.
Our referral marketing tool is one-of-a-kind, as it is the first and only referral marketing resource to be created exclusively for the crowdfunding industry. We are currently working on expanding our offering by building tools that will make campaign management easier for project creators.
We have seen over 100,000 affiliates sign up to our creators’ referral marketing programs through Kickbooster. This massive group of affiliates is made up of everything from bloggers, vloggers, and media outlets, to loyal customers, brand advocates, and everyday consumers.
Many of the publications that work with Kickbooster (like Gizmodo, Product Hunt, and TechCrunch) are repeat affiliates that actively seek campaigns through our Marketplace.
Content creators like bloggers use Kickbooster to find crowdfunding campaigns that offer a commission on referred pledges and write about them as a way to monetize their content. Both affiliates and project creators can monitor the success of their referral marketing efforts through their own Kickbooster dashboard, which provides insight into click and pledge activity.
Although Kickbooster has an existing network of affiliates, project creators are strongly encouraged to use our referral marketing tool as a way to manage their own affiliate network, and to actively invite their network to participate in their program. Offering a referral marketing program can be a great way for creators to get a foot in the door with media publications or influencers in their industry.
We see campaigns from every project category use our tools in a variety of ways. The most successful campaigns actively promote their referral marketing program, just as they would their crowdfunding campaign. Project creators that start building a list of affiliates before their campaign goes live have the most impactful campaign launches. When a project creator takes the time to properly plan and promote their referral program ahead of their campaign launch, they can often raise over 20% of their funding goal through Kickbooster alone.
A few great examples of a well-run referral marketing programs come from companies like Switchpod, who raised over 27% of their campaign total through Kickbooster; or Peak Design, who pulled in over $1.1M through their Kickbooster referral marketing program.
Our primary tools were built to help project creators in the crowdfunding space raise more, and manage less. After working closely with a number of project creators, we found that many of them were also active in the eCommerce space and were interested in using our tools to help them drive more sales through their online stores.
We developed a referral marketing tool for Shopify to help our creators maintain the momentum gained from their campaign as they transitioned from crowdfunding to eCommerce.
Many of our Shopify merchants use our tool in one of two ways. The first and most common use of our referral marketing tool is to re-engage their existing customer base. We often see merchants put the majority of their focus on new customers and getting their store visitors to make a purchase, and forget to encourage them to come back and make repeat purchases. Shopify merchants can use Kickbooster to re-engage their customers and directly invite them to join their referral marketing program through a post-purchase pop-up window that appears after their transaction is complete. This strategy encourages every customer to become an advocate and ambassador of the merchant’s brand.
The second way merchants use our referral marketing tool is to run and manage their affiliate and influencer networks. Kickbooster makes it very easy for both merchants and their affiliates to automate the time-consuming aspects of running a referral marketing program.
Simply having a good idea is not enough to guarantee a campaign’s success, and the campaigns that reach their funding goal definitely do not owe their success to luck.
There are so many layers and factors that go into a successful crowdfunding campaign, but one consistent theme we see among all of them is the amount of organization and planning that goes into executing a successful campaign. When you look at some of the top campaigns you only get to see the end result, not all of the time and resources it took to achieve that result.
A word of advice to first-time entrepreneurs— it’s all about the execution. Start planning early, talk to those who have done it before, and have all your ducks in a row before you launch your crowdfunding campaign.
We offer a pre-launch tool that enables project creators to easily set up a landing page to tease their campaign and collect email addresses before they go live, but the majority of our creators come for our referral marketing tool. We are currently working on expanding our offering by building tools that will make campaign management easier for project creators.