Building Krugo, the Digital HQ for your plans with Friends and Family

Found on Product Hunt

Building Krugo, the Digital HQ for your plans with Friends and Family

Found on Product Hunt

Kirk Morrison

Kirk Morrison

CEO and Co-Founder


Krugo makes it easy to find out what’s happening. Pick a city and we’ll show you the best concerts, sports, and shows happening tonight, tomorrow, or any dates you pick. 

🇨🇦  Based in Regina, Canada

📅 Founded in July 2017

🏆 2 Founders

💵 Monthly Revenue = NA

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Who are you and what business did you start?

Hi my name is Kirk Morrison and I am the co-founder of Krugo. Krugo is the friend who’s always pitching you on fun ideas for stuff to do. Sights to see. Events to attend. Trips to go on.  

 Krugo makes it easy to find out what’s happening tonight, tomorrow or any dates you pick. The free app aggregates and classifies thousands of events going on in cities around North America each day.  Then, we help users to find the ones that they’re most likely to be interested in. One of the things that I think is really cool with that you can tell Krugo your favourite teams and/or artists and we’ll tell you when and where you can see them at the same time.

Krugo started with a founding team of five and has grown to over ten now working on the company.

This is Krugo

What does a typical day look like for you at work?

Get into the office at 7:30am – email and admin stuff for the first few hours of the day.  Various meetings throughout the day focused on product development, growth and corporate planning.  Finish the day by connecting with potential partners and investors and thinking about big picture stuff.

Walk us through the process of building Krugo.

Our team also operates a contract development company so we have experience helping other companies build their products but this is the first full product-driven company that we have started.  Our dev team had experience working on other products together at previous companies they worked at.

Like most startups, it’s been a very iterative process.  We started the company more as a side project, working nights and weekends.  We actually did that for over a year before we started to dedicate full-time resources and sign on third-party partners like and Vivid Seats.  Since then we have been rapidly advancing the product, shipping pretty significant updates to the iOS and Android products nearly every month.

Photo credit: GOS, Calvin Fehr

How did you launch the business?

We launched in November 2018 and since then we’ve tried lots of different strategies. Digital advertising across different networks like Facebook and Google.  We’ve done partnerships with other apps who we feel have similar audiences to us. We’ve also done a number of experiential marketing efforts, connecting with fans at events and venues to spread the word about Krugo.

We built our own website and had our first sale the day after we launched. 

What are some of the most effective ways that you attract your customers and keep them engaged?

We’re very active on social media and we’re slowly growing our social media channels.  We like to have fun and profile the events that Krugo’s users are finding in their own cities and while travelling. 

We do use Adwords to help people find Krugo.

Which Apps/ Tools/ Platforms are most important to your business?

Slack – Team communication and information sharing.

Jira – Development project planning

Dashbird – Monitoring for serverless stack and optimization Lambda functions

What are your sources of inspiration?

Masters of Scale

How I Built This



These provide an opportunity to hear stories of other entrepreneurs and companies and to learn about their challenges and successes.

Family has always been there for me and pushed me to be ambitious.  Additionally, I’ve always had really good bosses all my career – people that really helped me understand what good leadership looks like.

What’s been the biggest business challenge you’ve overcome?

One of our biggest challenges at the start was identifying some initial partners who were aligned with our mission and wanted to work with us to build the product.

We met with a variety of different companies to explain what we were building.  Because we were just getting started, we had to prove that we had a clear and executable vision for what we were creating. We needed to find partners who were willing to grow with us.

We learned that you have to put yourself out there and be open with your ideas if you want to find partners.  There are lots of large companies that are open to partnerships, and while it can take some time and effort to see them come to fruition, it is possible if you can demonstrate how they can benefit from working with you.

Do you have any advice for other entrepreneurs?

I think we’ve learned about the importance of moving fast.  You have to get a product out there to get the user feedback that you need to move in the right direction. 

I think we would have tried to get started a bit faster.  We did a lot of planning that was a bit unnecessary. 

You just have to build fast and test.  You need to have a plan but also understand that things change FAST when we’re creating something from scratch.  You have to embrace change.

How are things today and what are your plans for the future?

With the release of a number of key features over the coming four to six weeks, we expect to see a big increase in new users.  Right now, we see 200 – 400 new users downloading Krugo each week but we expect this to increase to over 1,000 new users per week into 2020.  Right now, most of our users are in Canada but more and more users in the US are starting to find Krugo.

One of our most exciting new features is a free trip building assistant. Basically it will take into account each user’s individual preferences and automatically suggest trips where they can see their favourite teams and performers. With 130,000 events in our inventory, the possibilities are endless. 

Where can we learn more?

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