Hello, my name is Brendan. Born and raised in Singapore. I’m 20 this year and I’m waiting to enroll into university next year. I created The Chia Collection to be hobby where I can learn how to do business. You see, I’m very interested in everything business, from the supply chain to the customer interactions. I wanted to experience and have a deeper understanding of all of that. What better way to do that than to start-up a business?
However, I still needed a product or service that I can sell in order to do business with people. So, I created my own products and that is how The Chia Collection is born. Initially, I did canvas art and made graphics on tote bags. It was an enjoyable process to create because I was always a doodler, back in school.
My art has changed greatly over the past year but it still brings a lot of intention and meaning to life. In the early stages, I create a unique pattern in all of my illustrations. Here’s an image of a Nike logo in my inspiration.
Most of my customers are local so my audience is pretty small. But, that is good because it creates a level of intimacy with me and them as I can easily respond to their needs. Many of my sales are from my commissions. That means that I customise a design specially for them, providing a service that I found rather interesting. Moving forward, I found great admiration to minimalistic art. It is so thought provoking and calming that it would be a crime if I do not incorporate it into my designs. Here’s an example of a minimalistic design I did for a US client.
For most of The Chia Collection, it has been simply canvas art and totes. Recently, I’ve been taking a greater interest in streetwear and sneakers. Many of the brands out there are overpriced and lack meaning. So, I decided to step into the clothing fashion industry, dropping designs that felt meaningful to me. I had a lot of help along the way, in terms of how I should promote myself and in terms of bringing out my emotions into the designs. Here’s a design I recently made for a T-Shirt.
So this is The Chia Collection. It has changed and evolved a couple of times and I believe it will continue to change with me.
The Chia Collection started off in a bad spot. I used a website that allows people to buy and sell their used items, something like Ebay. The application is called Carousell. I first launched TCC in carousell and that was not very wise because the target audience is already different. Apart from this, I did spread the word about my business to my friends and surprisingly, a number of them were interested to use my services. Slowly, I have customers asking for my services/products through referrals. Soon, I stepped into Reddit and made some commissions on there too. Before I know it, I have offers from clients asking me to illustrate their music album cover or do up some designs for their website. It was a very exciting time because I’m being exposed to things I have never done before.
With a great customer service, your customers will be more inclined to buy from you compared to others because they trust you and your product.